New Horror Movie Grosses 100x Its Budget in Just 10 Days

New Horror Movie Grosses 100x Its Budget in Just 10 Days




In a stunning turn of events this past weekend, the horror film Obsession registered an uptick in box-office revenue in its sophomore frame. The movie achieved this feat after having already exceeded expectations in its debut weekend, and with a minimal increase in its theater count. This sort of second-weekend bump is virtually unprecedented. The only time it ever happens is during the awards season, when movies are given a platform release in an effort to boost awareness. But those films typically open in half a dozen theaters and expand into hundreds. Obsession, on the other hand, delivered a whopping 30% increase thanks to word-of-mouth alone. Remember, the industry was shocked when Ryan Coogler's Sinnersdropped by just 5% in its second weekend last year. A second-weekend increase rarely happens, but when it does, it happens in the horror genre.


In a stunning turn of events this past weekend, the horror film Obsession registered an uptick in box-office revenue in its sophomore frame. The movie achieved this feat after having already exceeded expectations in its debut weekend, and with a minimal increase in its theater count. This sort of second-weekend bump is virtually unprecedented. The only time it ever happens is during the awards season, when movies are given a platform release in an effort to boost awareness. But those films typically open in half a dozen theaters and expand into hundreds. Obsession, on the other hand, delivered a whopping 30% increase thanks to word-of-mouth alone. Remember, the industry was shocked when Ryan Coogler's Sinnersdropped by just 5% in its second weekend last year. A second-weekend increase rarely happens, but when it does, it happens in the horror genre.

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