Meta to Use Off-Site Business Data for Feed and AI Personalization

Meta to Use Off-Site Business Data for Feed and AI Personalization

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Meta on Tuesday announced that it will use information shared by other businesses to personalize users' feed and responses from its artificial intelligence (AI) chatbot, expanding its scope beyond targeted ads.

"Businesses often share information about people's activity on their sites with us to make ads more relevant," Meta said in a statement.

"We already use this data - like games you play

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