Disney Is Preparing To Say Goodbye to Hulu as Streaming Enters a New Era

Disney Is Preparing To Say Goodbye to Hulu as Streaming Enters a New Era




For the last 10 years, streaming has been teaching viewers how to use different applications. Everyone had their own place to watch things: there was a Netflix corner and a Disney+corner, but there were also many other streaming options (e.g., Hulu, HBO Max, Paramount Plus), all vying for your attention. The entire industry was based on different brands. Disney's increasingly aggressive efforts to fold Hulu into Disney+suggest that streaming's future won't revolve around standalone services. Instead, the biggest players are betting on something much larger: unified ecosystems that keep subscribers inside a single platform for as long as possible.


For the last 10 years, streaming has been teaching viewers how to use different applications. Everyone had their own place to watch things: there was a Netflix corner and a Disney+corner, but there were also many other streaming options (e.g., Hulu, HBO Max, Paramount Plus), all vying for your attention. The entire industry was based on different brands. Disney's increasingly aggressive efforts to fold Hulu into Disney+suggest that streaming's future won't revolve around standalone services. Instead, the biggest players are betting on something much larger: unified ecosystems that keep subscribers inside a single platform for as long as possible.

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