After Hundreds of Millions of Subscribers, Netflix’s Next TV Challenge Isn’t Growth

After Hundreds of Millions of Subscribers, Netflix's Next TV Challenge Isn't Growth




For nearly 20 years, Netflix has focused on solving the challenge of streaming's growth – developing a global platform for watching television and creating new ways for viewers to access it. As of this year, Netflix has changed the way audiences consume television, built an international subscriber base of over 200 million, and attracted nearly 1 billion monthly viewers. With all of these accomplishments now behind Netflix, there is no longer any question about whether streaming works, nor any doubt that consumers will spend on it.


For nearly 20 years, Netflix has focused on solving the challenge of streaming's growth – developing a global platform for watching television and creating new ways for viewers to access it. As of this year, Netflix has changed the way audiences consume television, built an international subscriber base of over 200 million, and attracted nearly 1 billion monthly viewers. With all of these accomplishments now behind Netflix, there is no longer any question about whether streaming works, nor any doubt that consumers will spend on it.

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