Warner Bros. Discovery’s Growing TV Problem Is Now Dragging Streaming Down With It

Warner Bros. Discovery's Growing TV Problem Is Now Dragging Streaming Down With It




It would be an understatement to say that Warner Bros. and HBO have had a shaky history that goes back to the disastrous acquisition of Time Warner by AT&T in 2018. Although HBO and Warner Bros. collectively have an amazing library that includes the high-quality HBO projects, selections from the Criterion Channel, DC, Cartoon Network, and Studio Ghibli, the 2020 launch of HBO Max was hit with brand confusion regarding what was included within the package. The decision to rename the service Max before reverting to the original title was further complicated by the acquisition of Warner Bros. by Discovery, which led to an influx of unwanted content on the homepage. Although HBO Max has seemed to weather some of these issues and pull ahead in the streaming wars, Warner Bros. Discovery is still being held back by its pay-TV programming.


It would be an understatement to say that Warner Bros. and HBO have had a shaky history that goes back to the disastrous acquisition of Time Warner by AT&T in 2018. Although HBO and Warner Bros. collectively have an amazing library that includes the high-quality HBO projects, selections from the Criterion Channel, DC, Cartoon Network, and Studio Ghibli, the 2020 launch of HBO Max was hit with brand confusion regarding what was included within the package. The decision to rename the service Max before reverting to the original title was further complicated by the acquisition of Warner Bros. by Discovery, which led to an influx of unwanted content on the homepage. Although HBO Max has seemed to weather some of these issues and pull ahead in the streaming wars, Warner Bros. Discovery is still being held back by its pay-TV programming.

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