Netflix’s New Sci-Fi Hit Is the Perfect Warm-Up for Steven Spielberg’s ‘Disclosure Day’

Netflix's New Sci-Fi Hit Is the Perfect Warm-Up for Steven Spielberg's 'Disclosure Day'




There's no denying that Steven Spielberg's Disclosure Day is in a league of its own. However, with a couple of box-office underperformers in the last few years, even Spielberg needs all the help that he can get. Disclosure Day is about two weeks from release, but it seems like the promotional campaign has only just begun. A campaign of this duration is usually only deployed in service of a major streaming release. Theatrical tentpoles tend to be marketed like Universal's The Odyssey. Directed by Christopher Nolan, The Odyssey's marketing campaign began well before Disclosure Day, with Nolan even being made available for interviews. However, it seems like the universe is conspiring in Spielberg's favor nonetheless.


There's no denying that Steven Spielberg's Disclosure Day is in a league of its own. However, with a couple of box-office underperformers in the last few years, even Spielberg needs all the help that he can get. Disclosure Day is about two weeks from release, but it seems like the promotional campaign has only just begun. A campaign of this duration is usually only deployed in service of a major streaming release. Theatrical tentpoles tend to be marketed like Universal's The Odyssey. Directed by Christopher Nolan, The Odyssey's marketing campaign began well before Disclosure Day, with Nolan even being made available for interviews. However, it seems like the universe is conspiring in Spielberg's favor nonetheless.

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